Privacy Policy

Last Updated: July 14, 2026

Introduction

The Laundry Place ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us at our laundromat locations in Des Moines, Iowa.

By using our services or visiting our website, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number)
• Payment information for drop-off services
• FasCard loyalty program account information
• Communication preferences
• Feedback and customer service interactions

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and location information
• Browser type and version
• Device information
• Pages visited and time spent on our website
• Referring website information

In-Store Information

At our physical locations, we may collect:

• Security camera footage for safety and security purposes
• Machine usage data for maintenance and service improvement
• FasCard transaction information

How We Use Your Information

We use the information we collect to:

• Provide and maintain our laundry services
• Process payments and manage your FasCard account
• Communicate with you about services, promotions, and updates
• Improve our website and customer experience
• Ensure safety and security at our locations
• Comply with legal obligations
• Respond to customer service requests and support needs
• Send marketing communications (with your consent)

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business (payment processors, website hosting, etc.)
• Legal Requirements: When required by law, regulation, or legal process
• Safety and Security: To protect the rights, property, or safety of The Laundry Place, our customers, or others
• Business Transfers: In connection with a merger, acquisition, or sale of business assets
• Consent: With your explicit consent for other specified purposes

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. We use cookies to:

• Remember your preferences and settings
• Maintain conversation context in our AI chat assistant
• Analyze website traffic and usage patterns
• Improve website functionality and performance
• Provide personalized content and advertisements

AI Chat Session Management

Our AI chat assistant uses session cookies to maintain conversation context and provide a seamless user experience. These cookies:

• Store session IDs to maintain conversation continuity
• Remember user preferences and chat settings
• Enable follow-up questions and contextual responses
• Persist across browser sessions for up to 30 days

You can control cookies through your browser settings or our cookie preference center. However, disabling cookies may affect website functionality and AI chat performance.

Your Privacy Rights

You have the right to:

• Access and review your personal information
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal limitations)
• Opt-out of marketing communications
• Request information about how we use your data

To exercise these rights, please contact us using the information provided below.

Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Your State and Regional Privacy Rights

If you are a California resident, you have rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), including the right to know, access, correct, and delete your personal information, and the right to opt out of the "sale" or "sharing" of personal information and to limit the use of sensitive personal information. The Laundry Place does not sell or share your personal information as those terms are defined under the CCPA/CPRA, and you will not be discriminated against for exercising these rights. Residents of other states (including Virginia, Colorado, Connecticut, and Texas) may have similar rights.

If you are located in the European Economic Area or the United Kingdom, you have rights under the GDPR and UK GDPR, including access, rectification, erasure, restriction, portability, and the right to object to certain processing or to withdraw consent. To exercise any of these rights, contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of changes by posting the updated Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for updates.

SMS and Email Communications

This section specifically addresses how we collect, use, and protect your information when you opt-in to receive SMS and email communications from The Laundry Place.

By providing your mobile phone number and opting in (for example, by checking an SMS consent box, submitting a web form, texting a keyword, or otherwise requesting texts), you consent to receive SMS text messages from The Laundry Place related to our laundry services, customer care, account/payment notices, facility updates, appointment reminders, and (where separately consented) marketing promotions. Consent to receive SMS is not a condition of purchasing goods or services.

Information We Collect for Communications

When you opt-in to receive SMS and email communications, we collect:

• Personal identifiers including your name, email address, and mobile phone number
• Communication preferences and opt-in consent records
• Interaction data including message delivery status, open rates, and response patterns
• Service usage data related to our laundry facilities and AI attendants (Sam and Jack)
• Account information and transaction history

How We Use Your Communication Information

We use your information to provide comprehensive communication services including:

• System alerts and machine status notifications
• Customer care communications through our AI attendants Sam and Jack
• Marketing promotions and service announcements
• Appointment reminders and scheduling confirmations
• Payment confirmations and account notifications
• Service completion alerts and facility updates
• Customer support and technical assistance
• Compliance with legal obligations and service improvements

Legal Basis for Processing

• Consent: You have explicitly opted in and consented to receive SMS text messages (and/or email) from The Laundry Place
• Legitimate Interest: To provide essential service notifications and customer support
• Contract Performance: To fulfill our service obligations and maintain customer relationships

Data Sharing for Communications

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. You can opt out at any time by replying STOP to any SMS message. Message frequency varies based on service usage. Reply HELP for more information. Message and data rates may apply.

Your Communication Rights

• Opt-out: Reply STOP to SMS messages or click unsubscribe in emails
• Help: Reply HELP to SMS messages for more information
• Access: Request copies of your personal information
• Correction: Update or correct your information
• Deletion: Request removal of your personal data
• Portability: Request transfer of your data to another service
• Restriction: Limit how we process your information

Data Retention for Communications

• Personal information is retained as long as necessary to provide services or as required by law
• Opt-out records are maintained to prevent future communications
• You may request deletion of your data by contacting us at michael@thelaundryplace.com

Data Breach Notification

In the event of a data breach that may affect your personal information, we will:

• Notify affected customers within 72 hours of discovering the breach
• Provide clear information about what data was affected and potential risks
• Offer guidance on protective measures you can take
• Report the breach to relevant authorities as required by law
• Implement additional security measures to prevent future breaches

Cookie Consent Management

We use a comprehensive cookie consent management system that allows you to:

• View detailed information about all cookies we use
• Accept or reject different categories of cookies (essential, analytics, marketing)
• Change your cookie preferences at any time through our cookie settings page
• Withdraw consent for non-essential cookies while maintaining website functionality

Data Processing Records

We maintain detailed records of all data processing activities including:

• Purposes of data processing and legal basis for each activity
• Categories of personal data processed and data subjects
• Recipients of personal data and international transfers
• Data retention periods and deletion procedures
• Security measures implemented to protect personal data

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

The Laundry Place

Email: info@thelaundryplace.com

Corporate Office: (515) 310-9800

Address: 8585 Clark St, Clive, IA 50325

This Privacy Policy is effective as of July 14, 2026 and applies to all information previously obtained by The Laundry Place as well as information obtained in the future.